BeIN Sports expands Bundesliga deal to include rights for Turkey



The deal extends BeIN’s broadcast rights for Bundesliga and Bundesliga.2 matches in France until 2025 and includes Turkey as part of the deal.

A new agreement between BeIN Sports and Bundesliga Worldwide will see beIN’s broadcast rights to Bundesliga matches in France extended until 2025. The two parties also signed a new agreement that gives beIN the rights to broadcast matches in Turkey .

BeIN has held the rights to the Bundesliga in France since 2012. The exclusive agreements grant the rights to beIN to all Bundesliga and Bundesliga.2 matches in both countries.

Commenting on the deal, Martin Aurenche, vice president of sports content and acquisitions at beIN Media Group, said: “We are delighted to extend our partnership with the Bundesliga in France until 2025 and to start a new partnership in Turkey. , allowing our subscribers to watch the best of German clubs and talents both in the domestic league and in a series of European competitions. Both agreements support our business strategy of proportionately bidding for premium rights while focusing on growth and profitability in France and Turkey. The German League is without a doubt one of the best in the world and perfectly complements our incredible portfolio which includes UEFA Euro 2020, FIFA World Cup 2022, UEFA Champions League, LaLiga, NBA, NFL , Wimbledon and much more.

Robert Klein, CEO of Bundesliga International, added: “Having worked with beIN for many years, we know the world-class production that comes with every broadcast, as well as the comprehensive digital and social coverage, and we were eager to continue this journey. with them. . The Bundesliga is no stranger to phenomenal French players like Lucas Hernández, Kingsley Coman and Christopher Nkunku. But we’re also famous for showcasing the next generation of stars, and Turks Ali Akman and Ömer Faruk Beyaz are just two more examples of young talent in Germany. Our common commitment with beIN is to provide the best possible product, which starts with exclusive and locally relevant stories and on-site reporting, to innovative approaches to live match coverage, so fans in France and Turkey can enjoy their national heroes shine on the world stage.


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