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November 23 – Italian rail operator Trenitalia has signed an agreement with Lega Serie A for the naming rights of Coppa Italia and Supercoppa Italiana.
The brand name Frecciarossa will be attached to the titles of both events starting from the second round of 16 of the Coppa Italia Frecciarossa next month. The Supercoppa will be played in Milan on January 12.
“We are very happy to welcome among the official partners of the Lega Serie A, Trenitalia, the great Italian mobility company capable of making millions of Italians travel safely, on time and efficiently,” said Luigi De Siervo, CEO of Lega Serie A..
“This important partnership is the result of the repositioning of Coppa Italia which began this season after the introduction of a new, more competitive format of the tournament which, for this very reason, has generated an increase in income from the sale of rights to new national and international broadcasters.
Saudi Arabia was originally the hotspot for Supercoppa between Scudetto Inter winners and Coppa Italia champions Juventus, but for that to happen, an agreement had to be made regarding broadcast rights. When this was not achieved, Milan’s Giuseppe Meassa stadium became the venue for the match.
Saudi Arabia would, however, be offered the possibility of hosting future editions of the Supercoppa.
The sponsorship by Frecciarossa of Coppa Italia and Supercoppa Italiana is only for the 2021/2022 season, but the rail operator will also become the travel partner of Serie A TIM and eSerie A TIM for the next two years. .
“We are particularly satisfied with this partnership,†said Luigi Corradi, CEO and Managing Director of Trenitalia, “because we are getting closer to many football fans in order to talk to them about the commitment of Trenitalia and Frecciarossa for genuine sustainable mobility and integrated. .
“In addition, the agreement with the Lega Serie A is also of fundamental importance at a time when the country is restarting, and the train, green vehicle par excellence, is at the center of a new model of shared and collective transport “.
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