Indian Premier League tops India’s sports rankings: YouGov
NEW DELHI: The Indian Premier League tops a new ranking that measures public perception of sports brands daily across a range of metrics. The Sports Buzz 2022 India rankings by market research firm YouGov said that for the second consecutive year, the IPL has continued to hold Indians in check even in its 14th season, despite interruptions caused by covid-19 epidemics.
The ranking, he said, is based on scores that measure whether respondents have recently heard something positive or negative about a brand.
While India recorded their best performance at the Olympics with seven medals including a gold, the sporting tournament came in just behind the IPL at (49.2) and made another entry in the rankings of this year. In fact, IPL only narrowly tops the games by a margin of 1.6 points at 50.8 according to the firm.
Even though India failed to qualify for the knockout stage, the ICC Cricket World Cup also managed to secure third place (45.9), but its buzz score recorded a decrease of -0.4 compared to last year. The FIFA World Cup also saw a year-on-year drop in its score and fell one place to fourth (28.3).
Indian Indigenous Football League, Indian Super League managed to retain its fifth position (20.4). The Pro Kabaddi League, however, saw a three-place drop to seventh place from last year’s standings (from 23.1 to 17.9).
In sixth place were Wimbledon with a buzz score of 18.0 and the Australian Open which took tenth (13) place. Asian Games and World Wrestling Entertainment (WWE) took eighth (15.3) and ninth place (13.3), respectively.
The company said its SportsIndex operates in 35 markets around the world and uses 16 metrics to measure what “Buzz” is. The rankings were calculated by asking 100 people daily questions such as: “During the past two weeks, of the following sporting events/leagues, have you heard anything positive?” and “Now, of the following sports leagues/events, have you heard anything negative in the past two weeks?” etc.
IPL 2022 will be the fifteenth season of the Indian Premier League. The tournament is scheduled to be played from April 2 and last until June 3.
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