Italian Serie A Football Streams Match in Metaverse – Ledger Insights
Last Sunday, Italy A-series the league broadcast a football game in the metaverse. The exploit was made possible by league sponsor TIM Technology, blockchain technology company ConsenSys, and blockchain gaming metaverse The Nemesis.
The game was between AC Milan and Fiorentina, two popular teams. Streaming in a Nemesis metaverse room was available for viewers in North Africa and the Middle East. In addition to watching the match, attendees could also play related games, access Serie A social media, view live match stats and have their avatars wear branded t-shirts. Users needed a non-fungible Access Ticket (NFT) token to enter the room.
Although entertainment companies are expanding the uses of the metaverse, live game streaming is not yet a mainstream application. Still, the culture around game viewing and sports could make metaverse streaming appealing. It would have been even better during the COVID lockdowns.
Live games have a sense of community where people can share a common experience, rooting for the same. Geographical logistics limit fans’ ability to watch a match live, and it is not always practical or possible to find a bar to share the experience.
Another aspect is that young people are spending more and more time online. One of the current concerns in football is how to engage and retain younger audiences. Providing the ability to watch matches with friends without leaving their digital world is one potential way to achieve this goal.
“We want to be as close as possible to our users: young people spend their time in the Metaverse”, commented Luigi De Siervo, CEO of Lega Serie A. “We are trying to be the first football league to express the concept of It’s like watching a match with other people, in a shared immersion in the football experience.
“Nobody wants to take away the poetry or the humanity of football. A modern league must put technology at the service of entertainment, in this case in a virtual stadium, in a function a little more like a video game. We try to “involve” the young generation, otherwise fragmented and dispersed”.
In addition to this initiative, Serie A already has a partnership with Social for fan tokens and most of his clubs are on Sorare’s fantastic NFT platform including AS RomaInternazionale Milano, Juventus, and AC Milan. Crypto.com is also a league partner and has launched NFTs with it.