Sony Pictures Networks India obtains exclusive media rights to broadcast Bundesliga in India and Indian subcontinent
[ad_1]
Bundesliga International, a subsidiary of DFL Deutsche Fuà ?? ball Liga, has entered into a two-year agreement with Sony Pictures Networks India (SPN) for exclusive media rights to broadcast the Bundesliga in India and the Indian subcontinent. The agreement includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, Maldives and Pakistan.
Registrations are open for the BuzzInContent Awards 2021 – to take advantage of the Early Bird offer until October 22
The deal between Bundesliga International and Sony Pictures Networks, which has already started and runs until the end of the 2022-2023 season, ensures that football fans across the region have access to their favorite German stars like Thomas Muller, Manual Neuer, Marco Reus, Mats Hummels and Leroy Sane as well as world stars Robert Lewandowski, Erling Halaand, Benjamin Pavard, Kingsley Coman, Dayot Upamecano and Jude Bellingham to name a few. Fans can watch Bundesliga action live on SPN’s linear sports channels and the on-demand OTT platform, SonyLiv.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head, Sports Business, Sony Pictures Networks India, commented: “We are delighted to announce our successful acquisition of Bundesliga, which is part of our strategy to continue to be the premier destination for the best of international football.The Bundesliga is one of the most popular club football leagues in the world and boasts a large number of fans in India, making it a perfect addition to the international events portfolio of Elite Sony Pictures Network We look forward to working with the Bundesliga to serve our viewers in India and the Indian subcontinent with the best coverage of the main football competition in Germany.
Robert Klein, Managing Director of Bundesliga International, said: “With this new agreement we are able to guarantee Bundesliga fans a place to watch their team every match day. We look forward to working with Sony Pictures Networks India across India and the Indian subcontinent to deliver all the twists and turns of the upcoming Bundesliga seasons.
In a press release, Sony Pictures Networks India said: “The Bundesliga has a long history of showcasing the best football talent from all over Asia and over the past decade has fielded more Asian football players. Confederation than any of the other leading European leagues.
[ad_2]
