The beautiful moments of UEFA EURO 2020 ™ made magical by vivo

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As the closing ceremony comes to a close and the tournament enters the final, vivo shares the highlights captured from the field and beyond.

Lagos, Nigeria. July 12, 2021With the conclusion of the UEFA EURO 2020 â„¢ Closing Ceremony, presented by vivo, fans around the world experienced almost a month of beautiful moments around the beautiful game. Throughout the tournament, vivo helped to encourage and enable people around the world to be in the moment and get closer to the action by they connect and celebrate with their friends, family and other fans.

As the very first presenter of the EURO 2020 closing ceremony, vivo presented a particularly spectacular championship final at the Wembley Stadium, incorporating cutting-edge AI technology and exceptional performance for the event’s millions of spectators around the world. As one of the first large-scale sporting events after a year of social distancing, EURO 2020 was the most technologically advanced European Cup in the championship’s six decades of history, meeting high expectations and the passion of fans around the world.


Ahead of the tournament, vivo launched its “To Beautiful Moments” campaign and invited fans to channel their energy into the game by sharing their applause and cheers on social media. The fan-generated content was showcased during the EURO 2020 closing ceremony. As an official tournament partner, vivo has also used its proprietary AR technology to repair memorable photos of famous moments in the history of the tournament. tournament.
livelypresented the restorations of these beautiful moments to UEFA as an official gift for the 60th anniversary of the UEFA European Football Championship.

Speaking after the closing ceremony, Spark Ni, senior vice president and chief marketing officer of vivo, said: “Our brand is delighted to have helped make the moments around the beautiful game a little more magical for our users, subscribers and friends.w fans. Throughout the tournament, it has been amazing to connect with people from all over the world and we look forward to channeling that passion into our continued partnership with UEFA. “

About vivo

lively is a leading global, product-driven technology company primarily engaged in smart devices and intelligent services. lively is committed to connecting users around the world, through the design of exciting and innovative companion smartphones and devices, as well as services that integrate technology and design in unique and creative ways. Following the company’s core values, which include innovation, customer focus and benfen *, vivo has implemented a sustainable development strategy, with the vision of becoming a leading, sustainable and world-class company.

With its headquarters in China, supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo and San Diego, vivo focuses on the development of consumer technologies , including 5G, artificial intelligence, industrial design, photography and other emerging technologies. lively has also set up five production centers (including a brand-approved manufacturing center), in China, South and Southeast Asia, with an annual production capacity of nearly 200 million smartphones. At present, vivo has extended its sales network to more than 40 countries and regions, and is enjoyed by more than 400 million users worldwide.

* “Benfen” is a term describing the attitude of doing the right things and doing the right things – which is the ideal description of vivo’s mission to build technology for good.

For more information, please visit http://www.vivo.com/ or stay informed of vivo news on https://www.vivo.com/en/about-vivo/news.

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