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UEFA Champions League: Puma apologizes to Borussia Dortmund fans for new kit with club badge barely visible – PUMA has apologized to enraged Borussia Dortmund fans for their new cup kit. The jersey caused outrage as Dortmund’s badge is barely noticeable. The club crest is very elusive and is sandwiched between two black lines below the Puma logo.
Borussia Dortmund wore the controversial jersey in their Champions League debut against Besiktas in Istanbul. They won that game 2-1 as teenage sensation Jude Bellingham and in-form striker Erling Haaland scored to earn 3 points in Group C.
Three points in the bag! ?? pic.twitter.com/wuO7Vh4xpw
– Borussia Dortmund (@BlackYellow) September 15, 2021
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UEFA Champions League: Puma apologizes to Borussia Dortmund fans over new kit with barely visible club badge
Puma CEO former professional footballer Bjorn Gulden has apologized to fans. He says Puma regrets causing the anger and pledges to heed the comments.
Gulden said: “We regret the anger of the fans and would like to apologize to them.
“We really took the feedback to heart and will take it into account for future kits, as we have done in the past.“
Dortmund are one of four big European teams sponsored by Puma wearing the questionable design.
Manchester City, AC Milan and Marseille will also sport Puma’s controversial jersey this season, in their own colors of course.
Puma’s vision for the kit, which did not go over well with fans around the world, was to ‘challenge the convention, innovate and bring fresh products to football‘.
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