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July 16, 2021
beIN Media Group and Bundesliga International have entered into a new agreement in France and Turkey for the broadcast of the high-level German league on beIN Sports until 2025. The renewal extends the exclusive partnership between beIN Sports and the Bundesliga in France to more than a decade, while reaching new customers on beIN Sports in Turkey.
Martin Aurenche, Vice President Sports Content & Acquisitions of beIN MEDIA GROUP, said: “We are delighted to extend our partnership with the Bundesliga in France until 2025 and to start a new partnership in Turkey, allowing our subscribers to watch the best German clubs and talents. both in the national league and in a range of European competitions too. Both agreements support our business strategy of proportionately bidding for premium rights while focusing on growth and profitability in France and Turkey. The German League is without a doubt one of the best in the world and perfectly complements our incredible portfolio which includes UEFA Euro 2020, FIFA World Cup 2022, UEFA Champions League, LaLiga, NBA, NFL , Wimbledon and much more.
Bundesliga International CEO Robert Klein said: “Having worked with beIN for many years, we know the world-class production that comes with every broadcast, as well as the full digital and social coverage, and we were eager to continue this. travel with them. The Bundesliga is no stranger to phenomenal French players like Lucas Hernández, Kingsley Coman and Christopher Nkunku. But we’re also famous for showcasing the next generation of stars, and Turks Ali Akman and Ömer Faruk Beyaz are just two more examples of young talent in Germany. Our joint commitment with beIN is to provide the best possible product, which starts with exclusive and locally relevant stories and on-site reporting, to innovative approaches to live match coverage, so fans in France and Turkey can enjoy their national heroes shine on the world stage.
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