15 Premier League and Championship clubs to lose shirt sponsor after firm betting ban
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A report on the country’s gambling laws is expected to be released in the coming months and the Daily Mail has claimed it is almost certain to include proposals to ban the sponsorship of football shirts from betting companies. .
Burnley struck a one-year sponsorship deal with games company SpreadEx at the start of the summer, while eight other Premier League clubs and six league clubs will also need to find new sponsors if the ban is upheld.
GlobalData analysts put the cost of such a ban on Premier League clubs at £ 60million, which would disproportionately affect those clubs in the middle and bottom of the league.
Liam Fox of GlobalData said, “These deals have been concentrated in the lower-middle table teams because clubs at this level are not able to attract the same high-value top-notch sponsors as the top-tier teams. the table can.
“What this means is that mid-range Premier League clubs have become increasingly dependent on the industry to help limit the financial disparities between them and the clubs at the top of the table. , the ban will probably widen this gap even further. “
Labor MP Carolyn Harris, chair of the all-party parliamentary group on gambling damage, previously said such a ban was “one of the most obvious things to do” under the new law.
She said last year: “All groups that have reported or commented on this have said that this is an area (ministers) need to tackle immediately. So I’m pretty confident that will happen.
The policy document outlining the proposal is expected to be released later this year and will be followed by a three-month consultation period before going to Parliament, meaning changes affecting Burnley are unlikely to happen before 2023.
Here are the 15 Premier League and Championship clubs currently sponsored by betting companies …
Watford struck a new jersey sponsorship deal with Stake.com over the summer, with the Curacao-based betting company paying its sponsorship fees in cryptocurrency. If bonus targets are met by Watford, the annual value of the deal could surpass the club’s record of £ 6million paid by former partner Sportsbet.io, according to The Athletic.
Photo: Justin Setterfield
Sportsbet.io became the Southampton club’s main partner and shirt sponsor in 2020 – the biggest sponsorship deal in the club’s history. The partnership is valued at over £ 7.5million per year and also includes performance-based bonuses in Bitcoin at the end of each season for the club.
Photo: Alex Livesey
Hollywoodbets became the Brentford shirt sponsor this season ahead of their debut Premier League campaign. The sponsorship deal is the gambling company’s first in the UK.
Photo: Shaun Botterill
West Ham signed a six-year £ 60million deal with Betway in 2019. The £ 10million-a-year sponsorship deal is said to be the largest outside of the ‘Big Six’.
Photo: Julian Finney
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